About
A small studio with a long track record.
Independent. Senior led. Built to move faster than the agencies we used to work inside.
Our story
Good Trouble was founded by senior creatives and strategists who got tired of watching good ideas die in handovers, status meetings and PowerPoint decks.
Over a decade in the trenches of DTC, B2B and B2C — building campaigns, brands and growth engines for everyone from seed-stage challengers to internationally known names. The kind of experience usually buried three layers deep in a network agency. Here, it answers your emails.
Who you'll work with
Good Trouble is Luke (Creative Director — the campaigns, the content, the craft) and Owen (Managing Director — strategy, growth, and the AI systems). That's the whole org chart. The people on this page are the people on your project.
Why Good Trouble?
The name is a promise about whose side we're on. Good trouble is the kind your competitors complain about: work that breaks category habits, says something sharper, and moves numbers doing it.
Our thinking
Good Trouble was built on a hunch: that the brands worth remembering are the ones brave enough to say something. Not louder. Sharper.
We pair editorial-grade creative with strategic rigour and build the systems that keep it shipping after we have left the room. One studio. No layers. Big ideas that prove themselves in the numbers that matter.
How we work
Small teams. Direct contact. The people you brief are the people doing the work.
We use modern tools to move faster than studios twice our size, without losing the craft. The result is senior led work, delivered in weeks not quarters, at a fraction of the overhead.
Industries
Where we've made trouble.
- DTC
- E-commerce
- B2B SaaS
- Fintech
- Food & beverage
- Hospitality
- Health & wellness
- Fashion
- Sports & lifestyle
- Tech & AI